Similarweb’s AI Look Intelligence is $99 a month for 150 prompts. It tracks four engines for visibility and 4 more for reference web traffic, and says so.
The majority of suppliers in this group provide you one engine count. Similarweb gives you 2, and explains the distinction in its very own frequently asked question: ‘We track ChatGPT, Perplexity, Gemini, and AI Mode for AI Brand Name Visibility. Our AI Website traffic analytics expand even further, recording reference information from Copilot, Claude, DeepSeek, and Grok.’
Four engines answer ‘does the AI state me’. Four various ones respond to ‘did any person show up from there’. Those are not the exact same inquiry, virtually nobody divides them, and a purchaser who reviews ‘eight LLMs’ and thinks 8 exposure trackers has actually been misled by their own inference instead of by the web page.
Disclosure: EchoWi markets AI exposure dimension, so Similarweb is a competitor partly of what it does. Every figure listed below was read from similarweb.com/packages/ai-search/ and aisearch.similarweb.com/geo/ on 7 August 2026 and is recorded in our verified brochure keeping that date.
The short version
- $99 a month billed every year, $129 month to month, for 150 tracked triggers and one seat.
- Four engines for brand name visibility: ChatGPT, Perplexity, Gemini and AI Mode.
- Four more for reference web traffic just: Copilot, Claude, DeepSeek and Grok.
- The dearer plans include no engines. $399 and $649 buy search engine optimization, competitive and advertising intelligence.
- 150 motivates at $99 is among the very best prompt-per-dollar rates we have actually confirmed.
by link a review of your Similarweb traffic profile website
Every plan is one individual. The entrance plan carries 150 tracked triggers.
Two notes on that table. The annual-equivalent costs for both dearer bundles are marketed however do not appear in the web page we fetched, so we are not publishing numbers we can not check out. And the ladder is not an AI ladder: what $399 and $649 buy is the rest of the Similarweb platform, not much more protection of AI answers.
The difference nobody else attracts
Here is the frequently asked question solution completely, due to the fact that it is the most useful sentence on the site:
‘We track ChatGPT, Perplexity, Gemini, and AI Mode for AI Brand Exposure. Our AI Web traffic analytics extend even additionally, catching referral information from Copilot, Claude, DeepSeek, and Grok to offer you a total view of AI-driven visits.’
Presence and referral web traffic are different dimensions with various failing settings.
Visibility asks whether an aide names you when a person asks a concern in your classification. You can be highly visible and receive no clicks whatsoever, due to the fact that the solution fixed the concern and the customer never left. That is the whole property of this market.
Reference web traffic asks the amount of individuals arrived at your website from an assistant. It is determined from your very own analytics, not from the design, and it undercounts by design: assistants strip referrers, customers retype Links, and a brand in a solution that nobody clicked turns up as zero.
So a device that tracks Claude for traffic and not for exposure can not tell you whether Claude suggests you. It can only inform you the number of people Claude sent. If Claude is the version your customers use, that is the wrong fifty percent of the inquiry, and Similarweb’ s own sentence is what lets you function that out before paying.
We have stated something similar as soon as previously, concerning Qwairy, which classifies each of its ten service providers UI, API or both. 2 suppliers out of the 62 in our brochure that release an entrance engine matter likewise release the difference that chooses what their number implies. It needs to not be two.
The math
At the entrance package you are getting 150 tracked prompts for $99, or $0.66 per prompt each month. Set against the remainder of the catalogue at comparable money:
On prompts per buck the incumbent is the cheapest of the 4, which is not what you would get out of the largest business in the comparison, and it deserves saying clearly.
2 cautions maintain that truthful. Similarweb’ s 150 triggers stumble upon four visibility engines where Gumshoe s 100 encounter 6, so per prompt-engine set the void tightens. And the access plan is one seat with three months of background, which is a scientist’ s intend rather than’a group &
The number the page does not give 150 motivates is a matter. It is not a dimension until you recognize how often each one runs, and the bundles page does not claim.
That matters extra right here than it appears. We ran the exact same triggers consistently throughout nine classifications and found the repeating a classification needs ranges from regarding 3 go to concerning thirty, depending on just how much the answer relocations. A hundred and fifty triggers checked regular monthly is 150 single draws, and a solitary draw of a volatile group is a coin toss with a decimal point on it. The same 150 inspected daily is a real collection.
So the timely count, which is this plan’ s ideal number, can not be converted into confidence without the one number the web page holds back. It is the first thing to ask on the call, and the answer alters the value of everything over by greater than the rate does.
Where Similarweb is the appropriate choice
You currently pay them. If Similarweb remains in your stack for traffic or affordable knowledge, the AI module rests beside data you currently trust fund, on one contract, with the same definitions of a rival set.
Compare it yourself
Run the exact same five look at EchoWi
Cost read from the web page, engines called, sampling released or otherwise, markets measured separately, and what we will not declare. The comparison covers 80 devices on those criteria.
You desire exposure and arrivals in one place. Almost every device in our catalogue measures one side. This gauges both and, more significantly, does not act they are one number.
You desire prompts, not features. 150 at $99 is the most tracked motivates per buck of any entry plan we have actually verified today.
You need the traffic fifty percent to be legitimate. Similarweb’ s referral dimension hinges on its panel and clickstream, which is the part of its business that has actually been scrutinised for a years. Whatever you think of panel information, it is a well-known quantity with published approach, which is more than a lot of this classification can claim.
Where Similarweb is the incorrect option
You need visibility monitoring on Claude, Copilot, Grok or DeepSeek. Those four are website traffic just. No released bundle changes that.
You are a group. Every published bundle is a single seat.
You want a long standard at the access rate. 3 months of history on the $99 package, 6 on the dearer ones.
You desire AI visibility without the suite. The upgrade path spends your money on SEO, ads and competitive knowledge. If you desire much deeper AI insurance coverage specifically, this ladder does not offer it.
What we can not verify
- The annual rates of both dearer bundles. Promoted as billed every year; the numbers are not in the web page we brought, so we did not acquire them.
- What matters as a tracked prompt, and whether a timely work on four engines takes in one system or 4. The web page offers the matter and not the unit.
- The refresh frequency. Not mentioned on the plans page.
- Whether the totally free enrollment is a trial or a restricted cost-free tier, and what it consists of.
- The need for the product itself. Similarweb the brand name attracts 42,280 searches a month in the USA and 10,205 in France. similarweb geo attracts 10. We can measure the firm’ s need and not the’component s, and it would certainly be dishonest to present the very first as the second.
What this vendor states regarding the marketplace
One number from this evaluation deserves greater than the testimonial.
Similarweb is the second most looked brand in our whole catalogue, behind Semrush and ahead of Ahrefs. It offers AI visibility monitoring at an affordable price with an unusually honest spec. And in the eight runs behind our research study of what Google’ s AI really advises, it was mentioned precisely as frequently as the rest of the popular names in this category: not when.
That is the pattern we maintain gauging and can not yet discuss. Brand demand and AI citation are close to unrelated in this group, and the greatest names maintain proving it.
Usual Questions Regarding Similarweb AI Search Knowledge
Just how much does Similarweb AI Look Intelligence cost?
$99 a month billed annually, or $129 month to month, for the AEO Intelligence bundle: 150 tracked motivates, one seat and 3 months of history. Check out from similarweb.com/packages/ai-search on 7 August 2026. 2 dearer plans at $399 and $649 a month include SEO, affordable and advertising and marketing intelligence, and Venture is a sales phone call.
Which AI engines does Similarweb track?
4 for brand exposure: ChatGPT, Perplexity, Gemini and AI Setting. Its reference traffic analytics reach 4 more, Copilot, Claude, DeepSeek and Grok, which gauges visits showing up from those assistants as opposed to whether your brand is named in their answers. Similarweb states the split in its own frequently asked question.
Does the extra costly Similarweb bundle track much more AI engines?
No. The $399 and $649 bundles add keyword research study, ranking monitoring, website audits, competitor signals and advertising knowledge. Presence coverage stays at four engines on every released package.
Is Similarweb good value for AI visibility?
On prompts per buck it is the best entrance plan we validated this week: 150 triggers for $99, against 100 for $99 elsewhere and 25 for €& euro; 75. The limits are one seat, three months of history at the access price, and visibility on four engines rather than the 8 its web traffic analytics touch.
What is the difference between AI exposure and AI reference web traffic?
Presence is whether an aide names your brand name when asked a question in your category. Reference traffic is the amount of people after that arrived at your website from that aide. You can be highly noticeable and get no web traffic, because the response fixed the inquiry. Measuring just traffic informs you absolutely nothing concerning whether you were advised.
